Q Much of this module’s attention is directed at Amazon, one of the great success stories of the last 25 years. The firm grew from a simple online bookstore to one of the largest market valued corporations in the world, due largely through a highly successful diversification. Yet despite that success, the firm is nevertheless engaged in a fierce competitive value for the digital marketplace. For this discussion here is what I would like you to do: • Read and review Chapter 8 of the Rothaermel text paying special attention to the abundance of information on Amazon, along with the M8 Content Guide. • First, create a post that describes what you view as Amazon’s core business. o Also, provide an assessment as to whether you believe the firm’s ongoing diversification strategy will contribute to gaining and sustaining long-term competitive advantage. • Next, in your responses to fellow classmates work to refine Amazon's diversification strategy to help maintain long-term competitive advantage.